With the holidays upon us, to say consumers will receive an excessive amount of emails is an understatement. Between Thanksgiving and Christmas our inboxes are going to be blasted with countless offers, blog content and more. The million dollar question …

Email Subject lines: The Art & Science of Today’s Electronic Door Opener Read more »

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As technology changes at a fast pace so does the vocabulary used to describe it. One marketing buzzword that comes to mind as of recently is “omnichannel” marketing. What exactly is omnichannel marketing, and how is it different from multichannel …

What is Omnichannel Marketing? Read more »

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“Bounce” is supposed to be a fun word. It makes me think of being a kid again. Bouncing my basketball inside the house and driving my mother crazy. It may remind you of your kids bouncing off the walls, especially …

Understanding Undeliverable Emails: Hard Bounce vs. Soft Bounce Read more »

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